Summer Internship for M.Des program at IDC, IIT Bombay

Duration: 2 months
Year: 2022
Sponsor: Google, Bangalore
Team: Google Ads NBU

I worked on a live project called ‘Business Website Builder’. The design solution which was the outcome of my internship is currently under development, scheduled for release

Every week, millions of people come online for the first time.
Everyone, no matter their location, language or digital literacy deserves an internet that was made for them. Google’s Next Billion Users initiative conducts research and builds products for people around the world.

The internet is evolving, influenced more than ever by those coming online for the first time.
The technology industry and its partners in government, business and society has a unique opportunity to learn and work with these new users on creating products that are both relevant to their needs and usable in their context.

People are at the center of everything we build.
The vast majority of people using the internet for the first time are doing so via a mobile device, not a computer. They often share devices with friends and family, and tend to prefer voice and visuals over typing or reading. By uncovering insights like these through user research, we can build more helpful and inclusive products.​​​​​​​
Project Area
Business Website Builder

Having a strong online presence can truly be a make or break for any business.

In the last few years, there has been an active push for consumers to “shop local” and support small businesses, and that is largely made possible through the internet. Being able to have an online storefront and market to customers outside of your geographic area is a huge opportunity for many entrepreneurs to grow their businesses. For all of these reasons, it is important that every small business have a website.

In today’s digital world, people turn to Google to find practically anything and everything. From answers to questions to products and services near them. Search engines play an important role in the online success of businesses. Without a website, potential customers will be unable to find businesses in their searches.

Google already offers services to add location, phone numbers, contact forms, etc on Google Maps; options to set up a Business account to receive transactions on Google Pay, Ads & Analytics services for tracking website traffic. Thus, with the help of these discovery points, and utilizing information already given - a SMB owner can easily create a website, promote themselves across various Google services like Search, YouTube, Maps, etc with the help of Google Ads; and keep track of sales and engagement on the website via Google Analytics
Currently the Merchant Console does not allow the user to preview their website while editing. Explore UX  solutions that can be introduced into the existing framework and make GUI in line with Googles visual language for the same
Background Study
Familiarisation with Project area
Acquaintance with similar Google Products
Cognisance of all UXR related to subject
Understanding user persona and needs
Connecting with all people involved in the project

Heuristic Evaluation
Onboarding the product as a first time user
Understanding user journey and pain points
Comparing against industry set usability principles
Enhance product usability from early in development
Note: The Heuristic Evaluation was supported with 8 major recommendations for the team - out of which 2 have already been implemented and 4 are in consideration.

Compete Analysis
Updated with the market trends
Comparing similar products
Understanding user needs
Giving suggestions for improvement

Design Explorations
Iterations were created in Figma keeping in mind Google’s design language
Regular discussions with the UX, UXR and Development team

Final Solution + Expansion
After multiple explorations and feedback sessions, the outcome of the internship will be implemented in the live Google product in the near future. For the scope of the internship, the design was prototyped along with an SWE Intern
Further details of the project cannot be displayed online since they are covered under NDA

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