Branding and Identity
Natives
Souvenir brand based in Ooty
Time taken: 3 weeks | Project Year: 2018
Initial Option: Since Peacock is the national bird of India and a symbol of great splendour and beauty - it was denoted using the negative space with the letter 'n' in this concept.
Finalized Option: A similar form for the letter 'n' was carried forward, but the negative space now resembled a tree trunk, representative of Ooty's lush green forests. The Client also wanted a detailed version of the logo which used traditional Indian motifs but a modern and quirky colour scheme.
